The Customer is not Always Right - But they are always the customer
The Customer is our only reason for being in our business. Knowing that the customer is always the customer helps us focus our effort where it belongs, on servicing and keeping the customer.
As the entrepreneur, we have the responsibility (ability to respond) to make the customer satisfied and wanting to come back for more. To do this, we need to be and act smart. When customers are wrong, use your skills to make both them and you satisfied, in a manner the neither embarrass or blames the customer.